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Newsletter

WHAT YOU WILL GET

Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!

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SAFETY

Hair colouring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.

COMPANY

Antica Erboristeria

Founded in Rome in the 60's by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries.

  • Welcome to our new headquarters

    Since January 2, 2017, Antica Erboristeria moved into its brand-new premises and Headquarters. Located about 18 miles North of Rome, this is a major step of the global renewal process initiated by Antica over the last years. This new site provides our team with a modern working environment, allows the company to develop key projects like the Herbatint Academy, a space and program fully dedicated to education and training, better integrated green technologies: a Solar Energy System placed on the site’s roof provides energy to the office’s building and more is yet to come!

Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.

In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand.

Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica’s entire team.

  • QUALITY AND SAFETY

    Passion and dedication are the drivers for choices made by Antica Erboristeria day after day:
    a meticulous and detailed control over raw materials from European suppliers that are certified and specialised in the pharmaceutical industry. The search for innovative and natural formulas using organic plant extracts, which can meet the highest quality standards. The application of strict control procedures and constant attention to the levels of quality and safety are confirmed by international certifications that Antica Erboristeria is in the process of obtaining: ISO 9001: 2008 Quality management systems and ISO 22716: 2007 Cosmetics - Good Manufacturing Practices (GMP).

  • SUSTAINABLE PRODUCTION

    The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with environmentally friendly guidelines, with environmental and safety certifications, including recyclable packaging. Antica has chosen to use for Herbatint packaging only cardboard from certified forests in support of fair forest management. Also the choice of using perfectly resealable plastic bottles, allowing their future use, responds to the decision to avoid unnecessary waste by reducing environmental impact  and facilitating recycling through separate waste collection.

  • ECOFRIENDLY PRODUCTS 

    Herbatint combines efficiency in hair colouring with the attention to environmental protection and  consumers’ health. The certifications it has obtained not only confirm the achieved quality and safety standards but also testify Antica Erboristeria’s commitment to environmental protection issues and closeness with all those consumers who believe firmly and make every effort to comply with environmental sustainability choices each day. Good practices that become good deeds to improve the life quality of each one of us.